Consumer trust is paramount for brand reputation and effective advertising.
This interactive e-course serves to encourage ethical marketing solutions as better, more effective forms of advertising.
On 23 and 24 August 2017, ICC participated in [...]
Over the past 80 years, the ICC Code has played a key role in providing principles that help build trust with consumers—assuring them of advertising that is honest, legal, decent and truthful.
Paris, 14 December 2016 The International Chamber of Commerce [...]
New Global Code for market, opinion and social research future-proofed to extend to data analytics and strengthen public trust
Paris, 8 December 2016 Today, the International Chamber of Commerce [...]
- Reinvigorating trade growth in 2016 GalleryArbitration and ADR, Banking, Commercial Law and Practice, Competition, Corporate Responsibilty and Anti-corruption, Customs and Trade Facilitation, Digital Economy, Environment and Energy, Intellectual Property, Marketing and Advertising, Taxation, Trade and Investment Policy
We enter 2016 amid an increasingly uncertain global outlook: weak [...]