The International Chamber of Commerce (ICC) will work with the Lion’s Share Fund, an initiative supported by the United Nations Development Programme (UNDP), to secure healthy wildlife populations.

In recognition of the interdependency of people and nature, ICC is supporting the Lion’s Share Fund, to reverse biodiversity loss and protect threatened wildlife. Launched in 2018, the Lion’s Share Fund is a unique initiative led by UNDP to rally private sector leadership and consumer support for wildlife conservation, animal protection, and ecosystem restoration across the world.

In particular, the Fund provides companies with an opportunity to contribute 0.5% of their media spend on advertising campaigns featuring animals towards wildlife conservation, habitats, and animal welfare projects. As part of its work, the Fund aims to advance the UN Sustainable Development Goals (SDGs), especially SDG 13 (Climate action), SDG 14 (Life below water), SDG 15 (Life on land), and SDG 17 (Partnerships). ICC will join the Fund’s growing list of partner organisations, which includes the Economist Group, Gucci, the UN Environment Programme, Nielsen, and Mars.

“With the COVID-19 pandemic continuing to impact lives and livelihoods, the imperative to protect our planet’s treasured biodiversity has become ever more clear. Now is the time to address the disturbing trend of increasing biodiversity loss and to promote the sustainable use of our shared biological resources. In partnership with UNDP, ICC will support the Lion’s Share Fund to encourage decisive private sector action and bold solutions that will help to realise more resilient ecosystems globally,” said ICC Secretary General John W.H. Denton AO.

By supporting the Fund, ICC will mobilise its worldwide network of businesses to accelerate investment in the SDGs and promote greater private sector investment in wildlife to advance biodiversity conservation. In addition, ICC and UNDP will cooperate to ensure that local economic actors, especially those in wildlife communities, are able to adapt to the challenges associated with COVID-19.

ICC’s partnership with the Lion’s Share Fund is the organization’s latest commitment to strengthening environmental initiatives among the private sector. In January, ICC joined Business for Nature to issue policy recommendations calling upon government leaders to take concrete action to protect nature. In addition, on the side-lines of the 2020 World Economic Forum, ICC launched two digital platforms for tracking the environmental impact of business operations for companies of all sizes. The platforms, I360X and SME360X, utilise analytics and global databases to measure the environmental impacts of market goods and services.

As the voice for business at the United Nations, ICC is committed to advancing the private-sector’s adoption of the SDGs. Five years after the creation of the SDGs, ICC will co-host the first-ever virtual SDG Business Forum. View the latest programme and register for the 2020 Forum now.