MARKETING AND ADVERTISING
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  • This 2016 version of the Code is designed to be a comprehensive framework for self-regulation for those engaged in market, opinion and social research and data analytics. More than 60 associations in over 50 countries have adopted or endorsed it.

    By adding this free eBook to your cart and checking out with a valid e-mail address, you will receive the link for download in your mailbox.

     
  • The 2011 ICC Code addresses the current need for a single “Consolidated ICC Code of Advertising and Marketing Communication Practice.” Through business self-regulation, the code promotes high standards of ethics in marketing. It also offers governments sound business principles to consider when elaborating initiatives that bear on marketing and consumer protection. By adding this free eBook to your cart and checking out with a valid e-mail address, you will receive the link for download in your mailbox.
  • The purpose of this Statement on Code Interpretation is to clarify the age of “children” and the age of “young people” for purposes of the ICC Code. By adding this free eBook to your cart and checking out with a valid e-mail address, you will receive the link for download in your mailbox.
  • The purpose of this policy statement is to present the position of world business on the issue of the freedom of commercial communication.
    This policy statement is an updated version of the ICC policy statement on Freedom of Commercial Communication (240-474), that was published by the Marketing Commission in 2003 and has been subsequently updated following a mandate by the Commission at its January 2014 meeting. The policy statement outlines ICC principles related to this freedom, to self-regulation and to business recognition of its responsibility to consumers in providing legal, decent, honest and truthful commercial communications. Freedom of advertising and commercial speech, underpinned by effective self-regulation, are cornerstones of the market economy, and should be vigorously protected and promoted by ICC, as well as governments and business associations alike.