ICC Commission on Marketing and Advertising
Has been a major rules-setter in international advertising self-regulation since 1937, when it first issued the Consolidated ICC Code on Advertising Practice – one of the most successful examples of business self-regulation ever developed.
With over 300+ members from 50 of countries, the commission provides for a global forum including policy experts from companies from the marketing and advertising industry, including legal advisors from industrial and commercial enterprises and lawyers in private practice, representing a wide range of national backgrounds and business representative organizations.
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
Sandrine Sepul, CONSEIL DE LA PUBLICITE
WORKING GROUP ON DIGITAL MEDIA , 240-52
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
Ionel Naftanaila, IAB EUROPE
WORKING GROUP ON SUSTAINABILITY , 240-53
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
LATEST NEWS ON MARKETING AND ADVERTISING
ICC Principles on Automatic Subscription Renewals
ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.
ICC unveils new look website
The new ICC web portal has launched as part of ICC’s continuing commitment to improve the digital journey of visitors navigating ICC’s full range of solutions to make business work for everyone, every day, everywhere.
Diversity and Inclusion in Advertising
An overview of generally related current ICC provisions and self-regulatory rules as well as recommended industry best practices and initiatives that would apply to diversity and inclusion matters in marketing communications and advertising.
Lucas Boudet has been appointed as Vice-Chair of ICC Global Marketing & Advertising Commission
We have the pleasure to announce the nomination of Lucas Boudet as Vice-Chair of the ICC Global Marketing & Advertising Commission!
ICC publishes toolkit on the benefits of advertising self-regulation
Consumer trust is paramount for brand reputation and effective advertising.
- ICC Consolidated Code of Marketing and Advertising Practice
- Statement on Code Interpretation and Reference Guide on Advertising to Children (14.12.2016)
- ICC policy statement on Freedom of Commercial Communications (11.2015)
- ICC Guidance on Native Advertising (07.05.2015)
- French translation of ICC Framework for responsible marketing communications of alcohol (27.01.2014)
- ICC International Code of Direct Selling (29.04.2013)
- ICC Resource Guide for for Self-regulation of Online Behavioural Advertising (08.11.2012)
- Framework for Responsible Food and Beverage Marketing Communications (28.09.2012)
- ICC Consolidated Code of Advertising and Marketing Practice (30.08.2011)